Login
07-01-2020, 03:03 PM | #1 |
Administrator
![]() 27643
Rep 20,443
Posts |
BMW of North America Reports Q2 2020 Sales Results
![]() BMW of North America Reports Q2 2020 Sales Results Woodcliff Lake, NJ – July 1, 2020… BMW of North America announced today Q2 2020 sales results for the BMW and MINI brands in the U.S. For the sales period ending June 30, 2020, BMW brand sales totaled 50,957 vehicles, a decrease of 39.3% vs the 83,976 vehicles sold in the same time period last year.* MINI brand sales totaled 5,288 vehicles, a decrease of 41.5% vs the 9,044 vehicles sold in the first quarter of 2019.* Since the onset of the global pandemic in the U.S. in mid-March, BMW has instituted a number of measures to sell and service vehicles across the U.S. While the situation has differed greatly from state-to-state, at many locations, BMW has accelerated its use of digital sales practices, allowing customers to move further down the path to purchase online before visiting a store, and enabled virtual transactions so that purchases may be completed digitally and vehicles delivered. Dealers are also offering “invisible” service where vehicles in need of service or maintenance are picked up and dropped off without interaction. “While automotive sales in the U.S. continue to be impacted by the ongoing global pandemic, the situation has provided an opportunity to institute new practices and find new ways to better serve our customers,” said Bernhard Kuhnt, president and CEO, BMW of North America. “As a result of these efforts and with the great partnership of our dealers, we have seen an increase in sales over each month of the quarter, which gives us reason to be cautiously optimistic for the second half of the year. As we continue to navigate these uncertain waters, we will always prioritize the health, safety and well-being of our employees, dealers and customers.”
__________________
Check on the Latest BMW News
Become a fan of Bimmerpost Facebook Follow us on Bimmerpost Twitter Subscribe to Bimmerpost Youtube Channel |
07-01-2020, 03:09 PM | #2 |
Capt. Maverick
55
Rep 291
Posts
Drives: 89 E30 325is, E92 335i N54
Join Date: May 2018
Location: Los Angeles
|
Wow, that's unfortunate. The long-term effect won't be good.
|
Appreciate
0
|
07-01-2020, 03:15 PM | #4 |
///M
![]() 6352
Rep 3,680
Posts |
Let's act all surprised. Lol
![]()
__________________
Life is too short...enjoy your life
![]() ///M ![]() |
Appreciate
7
|
07-01-2020, 03:31 PM | #5 |
BMW Client Advisor
3172
Rep 2,505
Posts
Drives: 2020 M340i
Join Date: May 2017
Location: Tulley BMW Nashua, NH
|
Thats what happens when more than half your dealers are closed.
__________________
Contact me for all your BMW needs in the New England area.
jpichardo@tulley.com Top M Client Advisor in New England. ![]() |
Appreciate
1
Miko M6352.00 |
07-01-2020, 03:54 PM | #8 |
Lieutenant Colonel
![]() ![]() 1740
Rep 1,754
Posts |
Flagship money moved 8 series metal. 7 series is down the drain.
Should be great incentives end of year to close the sales loss gap. Lots of expensive fixed overhead.
__________________
2021 F95 ZCP PCD
Retired:2018 F85 PCD,2018 F83 ZCP- ED/PCD, 2015 X5 50i PCD, 2015 435 vert ED, 2011 X3 PCD, 2011 335is vert ED/PCD, 2007 X3is PCD, 2007 335i vert PCD, 2004 328i vert PCD |
07-01-2020, 04:09 PM | #9 |
Private
![]() 237
Rep 92
Posts
Drives: 2020 M2 Competition
Join Date: Jun 2020
Location: Virginia, USA
|
|
Appreciate
0
|
07-01-2020, 04:45 PM | #12 |
Banned
![]() 1717
Rep 6,707
Posts
Drives: F30 340i
Join Date: Jan 2009
Location: San Diego,CA
|
|
Appreciate
0
|
07-01-2020, 05:02 PM | #14 |
Luxury at the redline :)
![]() 5970
Rep 6,178
Posts |
Sure, but I was expecting roughly an 80% drop.
In April, I was as at high-end BMW dealership in NJ to pick up a bumper, and the sales floor was deserted like a ghost town. I was too afraid to even use the bathroom - thought a zombie would pop out or something. |
Appreciate
2
|
07-01-2020, 05:39 PM | #15 |
Major
![]() 1265
Rep 1,025
Posts |
OMG that is a Huge drop in sales - sad to see.
Hopefully 3rd quarter they can rebound. |
Appreciate
0
|
07-01-2020, 06:01 PM | #17 |
Major General
![]() ![]() ![]() 2621
Rep 6,322
Posts |
BMW NA sales of light trucks (X series) were almost identical to all passenger car sales. Not a surprise considering how well X3M/X4M and X7 were recently received by target customers.
X7 outsold X4 and X6 combined in Q2 by a factor of 2. |
Appreciate
0
|
07-01-2020, 07:25 PM | #19 |
Brigadier General
![]() ![]() 1480
Rep 3,669
Posts
Drives: BMW
Join Date: Mar 2011
Location: Toronto, Ontario
|
The 2er Gran Coupé is already paying off. Good for BMW.
|
Appreciate
0
|
07-01-2020, 09:07 PM | #21 |
Major General
![]() ![]() ![]() 415
Rep 6,786
Posts
Drives: 2018 Audi RS5 coupe
Join Date: Jul 2008
Location: Reston, VA
|
Why did they make the Z4?
Sales figures are really low, so was the previous generation. They build the Z4 but they can’t do a wagon M3/M4?? Surely that would be easier to make and cheaper as well?
__________________
![]() |
Appreciate
1
floating.spirit496.50 |
07-01-2020, 09:12 PM | #22 |
Brigadier General
![]() ![]() 1101
Rep 3,780
Posts |
Other manufacturers will be as bad if not worse. Sad all around really, but no one should be surprised really
__________________
'11 Z4 30i (retired);'11 X3 28i (retired); '15 M235i Stage 1 Dinan (recalled); '16 M235i Stage 3 Dinan (retired); '15 X3 28i (retired); '14 328i (retired), 2019 X3M40i (retired); Loaded '18 X1; Loaded '20 X3MC Donnington, Black/Tan Merino
|
Post Reply |
Bookmarks |
Thread Tools | Search this Thread |
|
|