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      07-01-2020, 02:03 PM   #1
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BMW of North America Reports Q2 2020 Sales Results

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BMW of North America Reports Q2 2020 Sales Results
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Woodcliff Lake, NJ – July 1, 2020… BMW of North America announced today Q2 2020 sales results for the BMW and MINI brands in the U.S. For the sales period ending June 30, 2020, BMW brand sales totaled 50,957 vehicles, a decrease of 39.3% vs the 83,976 vehicles sold in the same time period last year.* MINI brand sales totaled 5,288 vehicles, a decrease of 41.5% vs the 9,044 vehicles sold in the first quarter of 2019.*

Since the onset of the global pandemic in the U.S. in mid-March, BMW has instituted a number of measures to sell and service vehicles across the U.S. While the situation has differed greatly from state-to-state, at many locations, BMW has accelerated its use of digital sales practices, allowing customers to move further down the path to purchase online before visiting a store, and enabled virtual transactions so that purchases may be completed digitally and vehicles delivered. Dealers are also offering “invisible” service where vehicles in need of service or maintenance are picked up and dropped off without interaction.

“While automotive sales in the U.S. continue to be impacted by the ongoing global pandemic, the situation has provided an opportunity to institute new practices and find new ways to better serve our customers,” said Bernhard Kuhnt, president and CEO, BMW of North America. “As a result of these efforts and with the great partnership of our dealers, we have seen an increase in sales over each month of the quarter, which gives us reason to be cautiously optimistic for the second half of the year. As we continue to navigate these uncertain waters, we will always prioritize the health, safety and well-being of our employees, dealers and customers.”


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      07-01-2020, 02:09 PM   #2
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Wow, that's unfortunate. The long-term effect won't be good.
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      07-01-2020, 02:11 PM   #3
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Remember, those 2 Series numbers include the new 2GC.
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      07-01-2020, 02:15 PM   #4
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Let's act all surprised. Lol
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      07-01-2020, 02:31 PM   #5
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Thats what happens when more than half your dealers are closed.
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      07-01-2020, 02:33 PM   #6
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Quote:
Originally Posted by Miko M View Post
Let's act all surprised. Lol
I am personally surprised, I figure there would be a larger percentage loss; 50% - give or take, is not too bad, considering the gloomy circumstances, where the entire industry was literally halted.. :
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      07-01-2020, 02:47 PM   #7
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This data suggests the new 2GC would have performed phenomenally outside of a pandemic. And, RIP I8.
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      07-01-2020, 02:54 PM   #8
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Flagship money moved 8 series metal. 7 series is down the drain.

Should be great incentives end of year to close the sales loss gap. Lots of expensive fixed overhead.
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      07-01-2020, 03:09 PM   #9
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Quote:
Originally Posted by Ibiza View Post
Flagship money moved 8 series metal. 7 series is down the drain.

Should be great incentives end of year to close the sales loss gap. Lots of expensive fixed overhead.
I would take advantage of the situation but I can't find a model for which I'd trade my M2C.
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      07-01-2020, 03:14 PM   #10
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Quote:
Originally Posted by Ibiza View Post
Flagship money moved 8 series metal. 7 series is down the drain.

Should be great incentives end of year to close the sales loss gap. Lots of expensive fixed overhead.
If they offer some of those incentives on the G22, I'd greatly appreciate it...
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      07-01-2020, 03:36 PM   #11
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Still selling off left over examples of the 6 Series GT. Hasn't been produced for the US market for a year.
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      07-01-2020, 03:45 PM   #12
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Quote:
Originally Posted by Poochie View Post
I am personally surprised, I figure there would be a larger percentage loss; 50% - give or take, is not too bad, considering the gloomy circumstances, where the entire industry was literally halted.. :
A 40% drop is pretty bad.
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      07-01-2020, 03:56 PM   #13
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Quote:
Originally Posted by F82PRETEND View Post
Remember, those 2 Series numbers include the new 2GC.
Yes, and BMW has been advertising the heck out of it (of course, the advertising never mentions that it is totally different from every other 2 series which are all similar to each other!).
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      07-01-2020, 04:02 PM   #14
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Quote:
Originally Posted by rjd598 View Post
A 40% drop is pretty bad.
Sure, but I was expecting roughly an 80% drop.

In April, I was as at high-end BMW dealership in NJ to pick up a bumper, and the sales floor was deserted like a ghost town. I was too afraid to even use the bathroom - thought a zombie would pop out or something.
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      07-01-2020, 04:39 PM   #15
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OMG that is a Huge drop in sales - sad to see.
Hopefully 3rd quarter they can rebound.
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      07-01-2020, 04:58 PM   #16
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X6 Sales also increased.
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      07-01-2020, 05:01 PM   #17
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BMW NA sales of light trucks (X series) were almost identical to all passenger car sales. Not a surprise considering how well X3M/X4M and X7 were recently received by target customers.

X7 outsold X4 and X6 combined in Q2 by a factor of 2.
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      07-01-2020, 06:02 PM   #18
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Expected, but still sad.
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      07-01-2020, 06:25 PM   #19
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The 2er Gran Coupé is already paying off. Good for BMW.
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      07-01-2020, 07:11 PM   #20
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That's a lot of 8 series vehicles sold!
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      07-01-2020, 08:07 PM   #21
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Why did they make the Z4?
Sales figures are really low, so was the previous generation.
They build the Z4 but they can’t do a wagon M3/M4??
Surely that would be easier to make and cheaper as well?
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      07-01-2020, 08:12 PM   #22
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Other manufacturers will be as bad if not worse. Sad all around really, but no one should be surprised really
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